On December 12, Veel, an authentic video marketing and creator collaboration platform, reached a defining milestone as it appeared on the iconic digital billboards of Times Square, New York. The moment symbolized more than brand visibility—it represented the rapid rise of the global creator economy and the growing impact of a platform built to empower creators and brands worldwide.

Founded in 2022, Veel began as a small product research initiative in Kathmandu, Nepal, with a clear mission: to simplify how brands collaborate with creators while ensuring transparency, fairness, and opportunity across the creator ecosystem. What started as an idea driven by community conversations and early feedback has since evolved into a global platform supporting creators and businesses across continents.

Veel officially launched on April 8, 2024, across the United States and Canada. Within months of launch, the platform onboarded more than 2,000 content creators alongside multiple businesses, laying a strong foundation for scalable creator-brand collaborations. Each product feature and iteration was shaped by real-world challenges faced by creators and marketing teams, allowing Veel to grow organically through trust and relevance. Building on early momentum, Veel expanded its operations globally on August 29, 2024, extending access to creators and brands across 121 countries. This expansion unlocked new possibilities for creators to monetize content globally, receive payouts in local currencies, and collaborate seamlessly with brands regardless of geography. From Paris to Milan and New York to London, Veel positioned itself as a borderless platform supporting the future of creator-led marketing.

The Times Square feature marked a moment of reflection and celebration for the Veel team and its growing community. It honored the dedication of the engineers, designers, strategists, and operators working behind the scenes, as well as the thousands of creators and brands who have contributed to shaping the platform’s journey. The milestone underscored how technology-driven creator platforms are reshaping modern marketing by prioritizing authenticity, performance, and measurable impact.

Coinciding with the Times Square moment, Veel announced the launch of its refreshed web application alongside the debut of the Veel Mobile App for creators. The updated platform introduces four headline features that together provide a comprehensive solution for managing UGC and influencer video workflows. These enhancements streamline creator discovery, collaboration management, global payments, and performance analytics, offering brands, agencies, and creators a unified system to manage campaigns efficiently and at scale.

The milestone celebration was further highlighted by the presence of His Excellency Dean R. Thompson, United States Ambassador to Nepal, who joined the team in Kathmandu and San Francisco to commemorate the achievement. Ambassador Thompson recognized Veel as a strong example of U.S.–Nepal technology collaboration, emphasizing its role in creating meaningful opportunities for creators and businesses while strengthening cross-border innovation. Founded by Nepali-American entrepreneur Dileep Dhakal, Veel continues to serve as a global bridge between brands and creators. The platform focuses on building a unified ecosystem where creators have access to the tools and opportunities needed to grow sustainable careers, and brands can connect with audiences through authentic, creator-driven storytelling. Dhakal reiterated Veel’s long-term vision to make creator collaboration as predictable, transparent, and data-driven as traditional performance marketing channels.

The Times Square appearance stands as more than a milestone—it reflects the potential of ideas rooted in community, innovation, and global ambition. For Veel, it represents both a celebration of progress and a signal of what lies ahead. As the creator economy continues to mature, Veel remains committed to shaping its future by enabling meaningful collaborations, driving measurable outcomes, and empowering creators everywhere to succeed on a global stage.